How UrbanStyle Apparel Transformed Their Product Listings with The Bhai

1. Customer Credentials

• Company: UrbanStyle Apparel
• Industry: Fashion Retail (Women's Ethnic & Western Wear)
• Headquarters: New Delhi, India
• Annual Revenue: ₹5 Cr
• SKUs Managed: 200+ across Shopify and Amazon

2. Their Problems

Situation:

• UrbanStyle was launching 50–60 new SKUs each quarter on both their Shopify storefront and Amazon India.
• They relied on a small in-house team manually formatting titles, descriptions, images, and attributes for each channel's unique requirements.

Pain Areas:

• Time-Intensive Processes: ~20 hours/week spent on manual CSV edits and bulk uploads.
• Inconsistent Quality: Frequent mismatches between storefront and marketplace — wrong image sizes, missing bullet-points, non-compliant category tags.
• Poor SEO & Discoverability: Generic descriptions led to low search rankings (average page position > 50 on Google Shopping).

Business Impact:

• Lost approx. ₹50 K/month in potential sales due to listing errors and poor channel performance.
• Delayed product launches by 10–14 days, hindering time-to-market.

3. How The Bhai Team Solved It

Audit & Planning:

• Conducted a full audit of UrbanStyle's existing product data and channel guidelines.
• Defined standardized templates for titles, descriptions, image dimensions, and attribute mappings.

Bulk Data Enrichment:

• Used automated scripts to normalize attributes (e.g., fabric, size chart, care instructions).
• Enriched copy with SEO keywords ("women's kurta set," "premium rayon top," "festive collection").

Custom Channel Formatting:

• Generated channel-specific CSVs and API payloads:
• Shopify: Rich HTML descriptions, lifestyle image galleries, customer review widgets.
• Amazon India: Compliant bullet-points, backend search terms, image size/format.

Quality Assurance & Upload:

• Performed a two-stage QA: automated schema checks + manual spot-checks.
• Pushed updates via Shopify API and Amazon Seller Central in under 24 hours.

4. Solution Impact & ROI

• Time-to-Market: Reduced from 10 days to 3 days for new collections.
• Sales Uplift: Achieved a 25% increase in revenue for newly listed products.
• Efficiency Gains: Freed up 12 hours/week for the UrbanStyle marketing team to focus on campaigns and customer engagement.

5. More Relevant Keywords & Similar Use Cases

Keywords:

• product data enrichment
• multi-channel listing automation
• marketplace compliance
• SEO-optimized descriptions
• image optimization for ecommerce

Similar Use Cases:

• Electronics: Bulk uploading and formatting of technical specs for B2B portals and Amazon.
• Home Décor: Automated image resizing, keyword tagging, and category mapping for lifestyle marketplaces.
• Health & Beauty: Regulatory-compliant listing creation for cosmetics on international marketplaces.

6. Facing the Same Challenges?

If you struggle with manual listing tasks, channel compliance, or slow product launches, let The Bhai be your specialist buddy for everything in commerce.